At ASI Doors, you will find that we don’t just sell doors, but solutions. We are not driven by sales, but relationships. We are not just order takers, but idea givers. And, we never stop until we give you the product and service you need for your particular challenge.
Achieving high performance by opening up our employees,
partners, and customers to what’s possible for growth.
George F. Balbach, joined ASI Doors in 1993 serving in multiple roles of the business. Starting in production, then transitioned into service, sales, and engineering, before taking over the family...Read Full Bio »
Greg Gescheidle, General Manager. Responsible for Operations, Engineering and Supply Chain strategy and execution. He started his career in application and design Engineering and followed his passion for leadership in...Read Full Bio »
Brad Nennig is the Chief Financial Officer responsible for ASI Doors, Inc. Brad joined ASI Doors in 2021 and leads all aspects of ASI Doors financial strategy, performance, reporting, and...Read Full Bio »
Established in 1965, we have a great reputation for providing high performance door solutions in a variety of environments,
including pharmaceutical, food & beverage, cold storage and industrial.
For all these years – and especially now, as we grow with you – all of our associates are committed to earning your business every day.
We are driven by our core values of accountability, service and integrity.
1965 - Arthur Smith III, grandson of the founder of A.O. Smith Corporation, established ASI in 1965 in order to design and build speed boats. Accounts of how Smith went from building boats to building high performance doors are numerous, but it seems at some point, Smith noticed a cooler door at a neighboring business that was virtually, disintegrating on its hinges. That's when Smith realized the fiberglass he was using to build ASI’s sleek and nearly indestructible boats might work equally well within the humid, even corrosive environments of the food and beverage industry. So, Smith put his idea to the test and the first fiberglass door was designed and built.
1974 - George C. Balbach purchased ASI in 1974 and under his leadership the company enjoyed considerable growth. George recognized the potential for doors to solve industrial challenges, and the concept of designing High Performance Doors took hold.
1981 - ASI patented a new kind of door operator and designed the company's first high speed door. The new operator vastly improved both the speed and reliability of automatic doors. By 1985, the Marathon brand was established to market a complete line of increasingly popular high-speed doors to a range of industrial, commercial and security markets.
1993 - George F. Balbach started with his father’s company working in various departments learning about the business.
1994 - Development of a series of cleanroom doors began in the 1980's, when ASI landed a 100-door project at a major pharmaceutical company. Cleanroom managers and architects from around the globe were consulted during the design phase. By 1994, the Cleanseal brand was established to offer a broad range of door styles, designed to meet the requirements of the pharmaceutical and bio-tech industries.
2008 - George F. Balbach took over as president
Today - Today, George F. Balbach continues ASI's traditions through ongoing innovation and the development of new doors designed to address customer challenges. Providing solutions remains at the core of each new door design, product upgrade and technology advance. As industrial application challenges continue to evolve and facilities increasingly rely on automated processes and sophisticated energy or security systems, the demand for doors that integrate seamlessly into these systems continues to grow. Energy efficiency, security, productivity, durability and appearance are all key elements of superior door design and engineering. Exciting new technologies and door designs are currently in the works in each of our markets. ASI remains dedicated to innovation and the production of quality, 'Made in the U.S.A.,' door solutions for a globally expanding marketplace.